What's the Story, Morning Glory? Brand identity for South African ice cream parlour.
Let's be Brief The store was in close proximity to the coast in Cape Town and the client wanted to bring the outside indoors by creating a retro, aged seaside look. The local beaches were full of painted beach huts so inspiration was taken from these, but combined with some modern type and iconography to bring the retro ice cream shop up to date.
Special Delivery Logo, promotional material, external signage, website